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Articles Walkthrough Videos: Bespoke Marketing For Exceptional Yachts

12 Dec 2023 | Design and Technology

Find out how our proactive approach to digital marketing via our in-house video strategy has yielded substantial engagement, firmly placing us at the forefront of digital growth in the yachting sector.

A question we often ask ourselves is, how can we bring our Clients, prospects, and even those who simply share the same passion for yachting as we do, closer to the products and lifestyle we know and love? To answer this, in 2023 we began to film and produce a series of high-production-value walkthrough videos on board our most exceptional yachts.

Designed to serve Owners looking for a holistic marketing approach to showcase their yacht beyond the format of traditional social media and still imagery, this new offering delivers maximum exposure for a select few yachts with unrivalled access for prospective buyers, thanks to an in-depth and insightful walkthrough hosted by an in-house specialist.

Our yacht tours have already made a splash with our first, the stunning 45m Hakvoort MILELE, our most successful film to date, garnering tens of thousands of views in a matter of weeks.

Striking, what we feel, is the perfect balance between high-quality production and imagery combined with a human touch, we take you through each area and feature of the yacht in question, explain the intended use, who the yacht is perfect for, and perhaps more crucially, who the yacht is not perfect for.

This approach ensures that our presentation not only showcases the yacht’s elegance and functionality but also aligns it precisely with the expectations and needs of its ideal Owner.

Consider, for instance, a film we recently shot and take great pride in: BOLIDE 80. As the world’s fastest superyacht, crafted entirely from carbon fibre and brimming with state-of-the-art technology, this 76-knot marvel is an exceptional yacht ideal for blasting along the French Riviera and posing in Portofino, but would not appeal to the adventurous sailor looking to cross oceans and visit far-flung destinations.

However, for those who cherish beauty, speed, and luxury, it represents the pinnacle of desire. Creating a film featuring such a yacht enables prospective buyers to gain a deeper appreciation of its extraordinary craftsmanship, unparalleled capabilities, luxurious amenities, and practical applications, offering a glimpse into the lifestyle afforded by this truly exceptional and breathtaking vessel.

This new yacht tour initiative is just the beginning of a more immersive and engaging experience for our audience. Through these films, we offer you a virtual yet vivid tour of some of the world’s most remarkable superyachts, each narrated with the expertise and insight of our in-house specialists.

By subscribing to our YouTube channel, you will stay up-to-date with our latest releases and ensure you don’t miss any of these films. Your interaction is invaluable to us, and we encourage you to engage directly by leaving comments on our videos. Share your thoughts, ask questions, or simply express your passion for yachting.

Our Team is eager to connect with you, discuss all things yachting, and delve deeper into what our audience wants to see from us. Remember, each yacht we feature has a story to tell, and through these films, we hope to bring these stories to life.

To enquire about organising a walkthrough video on your yacht, please do not hesitate to contact us below.

Need help or advice?

The yachting journey can be complex with many decisions to be made. Get in touch with Ocean Independence, and one of our specialist consultants will help you make the right choices.