OI: Can you share the inspiration behind founding your company and venturing into luxury yachting in Thailand?
My passion for boating and the realisation that yachting was neither popular nor professionally approached in Thailand in 2014 inspired me to establish my company. My vision is to redefine the yachting industry in Thailand.
OI: What unique challenges have you faced in chartering your yacht in Thailand, and how have you overcome them?
Combining highly professional crew skills with the highest standard of Thai hospitality has been challenging. Intensive training has been key, as we maintain that only the best can work with Blue Voyage.
OI: As a woman in the yachting industry, what has been your experience navigating this traditionally male-dominated field?
As a woman in the yachting industry, I’ve faced unique challenges due to its traditionally male-dominated nature. However, my commitment to professionalism and quality has enabled me to overcome these obstacles, reinforcing my belief that anything is possible.
OI: How do you envision elevating the luxury yachting experience in Thailand to match the standards of the West Mediterranean?
To elevate the luxury yachting experience in Thailand to Western Mediterranean standards, we are emphasising authentic Thai hospitality and leveraging Thailand’s unique scenic wonders. Our team is dedicated to creating bespoke experiences tailored to our clients’ desires.
OI: Could you describe the specific qualities or services that you believe are essential for a luxury yacht charter to excel in Thailand?
Essential qualities for luxury yacht charters in Thailand include exceptional hospitality, meticulous attention to detail, safety, and personalised services that showcase Thai culture. Additionally, our onboard Thai massage and spa services are highly praised by guests.
OI: In terms of sustainability and environmental responsibility, how is your company setting a new standard for yachting in Thailand?
We are setting new standards for sustainability and environmental responsibility in Thailand’s yachting industry through eco-friendly operations and a commitment to environmental stewardship.
OI: What strategies are you implementing to attract an international clientele to Thailand’s luxury yachting scene?
To attract an international clientele, we are engaging in strategic marketing, partnering with leading yacht charter brokers like Ocean Independence, and promoting Thailand’s distinctive yachting opportunities globally.
OI: How do you think the luxury yachting industry can benefit from more female leadership and perspectives?
More female leadership in the luxury yachting industry can bring diverse perspectives, drive innovation, and enhance meticulous, client-oriented service.
OI: What advice would you give to other women aspiring to enter the yachting industry or start their own charter company?
My advice to women aspiring to enter the yachting industry or start their own charter company is to have passion for your work, believe in yourself, and fully commit to what you love.
OI: Looking towards the future, what developments or innovations do you hope to introduce to Thailand’s luxury yachting market?
In the future, we aim to introduce innovations that prioritise sustainability, offer a variety of new yacht models, and incorporate the latest technology to elevate Thailand’s luxury yachting experience.
