Ethical style was once synonymous with hemp and hessian but no more. Sustainability is the new frontier for luxury brands, with high end favourites and emerging labels stepping up to the plate.
Davy J Swimwear
Davy J is a new luxury swimwear brand that unites performance activewear and stylish beachwear in sustainable pieces made from 100% regenerated nylon from waste and ghost fishing nets. On average 640,000 tons of fishing nets are left in the oceans every year – for each ton of waste nets collected, there is enough nylon regenerated to make over 10,000 swimsuits. Davy J’s suits are made to last but the ultimate aim is to create a closed-loop resource system: when one of their suits reaches the end of its life, return it and they will reuse the materials.
Chopard Green Carpet Collection
In a move to turn the red carpet green, jewellery house Chopard has embarked on what it calls The Journey: a multi-year commitment to achieving sustainable luxury. With the goal of improving its environmental impact and the lives of those in the supply chain, the Maison established the Green Carpet Collection, a line of Haute Joaillerie creations that blend ethics and aesthetics. The Fairmined gold is traceable from mine to market, coming from community mines supported by the Alliance for Responsible Mining, while all stones are responsibly sourced from suppliers accredited by the Responsible Jewellery Council. Pieces have already been worn by the likes of Cate Blanchett and Julian Moore, and for Chopard, they define true luxury.