Pursuit Tradition Transformed

16 Oct 2025 | Style

Blending centuries-old mastery with forward-thinking design, Cleave & Company redefines luxury through lineage, integrity, artistry, and enduring cultural significance.

Even in an age defined by speed and automation, the value of tradition, true craftsmanship, and timeless design endures. At Cleave & Company, court jewellers and goldsmiths, a quiet revolution is taking place — one that preserves centuries-old techniques while embracing precision engineering, modern tools and ideas. From creating state insignia, regalia and jewellery to crafting objets d’art and bespoke accessories, this storied British workshop fuses heritage with innovation to ensure craft remains not only relevant but revered.

Built on generational values, Cleave & Company’s strength lies in merging timeless craftsmanship with the precision of modern technology. Tools such as CAD design, CNC engraving, and 3D printing have become essential — allowing them to prototype and ensure accuracy. “But innovation never compromises craft,” says Sanay Shah, Director at Cleave. “Our products are still handmade to ensure quality comes first.” Modern sensibilities — minimalist forms and sustainable values — are integrated without diluting age-old techniques. Pieces are crafted using “ethically sourced materials, including Fairmined silver and gold, and responsibly sourced gemstones. Slow craftsmanship means fewer resources are used, and there’s less waste,” Jenny Chen Squire, Cleave’s Head of Corporate Gifting explains.

At the heart of Cleave & Company is a mission to pass on knowledge and skills to future generations. “We strive to respect the craft and hope it lasts for centuries,” says Jenny — and it’s not just a hope, but a strategy. Their apprenticeship programme, tied to the historic Goldsmiths’ Company (with over 700 years of legacy), is one of the most robust in the country: “We are currently training one polisher and four silversmiths and goldsmiths. Everyone is happy to share techniques and skills — that’s really important for the future of the crafts,” explains Sanay.

Cleave’s work is more than technical excellence – it carries cultural and symbolic weight. The company is trusted by governments and institutions worldwide for orders, decorations, and medals. From the pen used at the King’s Coronation to subtly modifying regalia for the new monarch, Cleave has been trusted by the Royal Household and therefore has the privilege of holding the King’s Royal Warrant.

Cleave’s bespoke services also sees it working with luxury brands, interior designers, and artists to create one-off commissions. One project involved redesigning fittings on a superyacht owned by an Ukrainian billionaire. The scale demanded creativity and bold logistics, including a satellite work-shop in Barcelona. Costing over a million pounds, it took a Team of 12 over a year to complete. “It was one of those jobs that really challenged the Team. We often get projects others can’t take on because they’re so complex,” reveals Sanay. “Luxury has become more accessible over the last decade, and many now seek handmade, bespoke products — Cleave meets that need.

“Craftsmanship takes time, from design to quality control,” explains Jenny. Whether it’s a custom medal, royal commission, or unique pen, the goal remains the same: excellence with meaning. In an increasingly mass-produced world, Cleave & Company stands as a beacon for those who believe true luxury lies in care, integrity, and legacy.

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